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‘Tesla Solar’ Wants to Be the Apple Store for Electricity

Tesla Motors Inc.’s bid to buy the biggest U.S. rooftop solar installer has little to do with selling cars. Rather, it’s about solving two of the biggest problems standing in the way of the next solar boom. And perhaps a good deal more.

When Chief Executive Officer Elon Musk came out last week with his $2.86 billion plan to acquire SolarCity Inc., it was almost universally derided as a risky financial move that threatens to derail the electric car maker at its most critical moment.

That’s undoubtedly true. But in the dozens of analyst notes and news stories that picked apart the deal, there’s been little attention paid to what we’ll call “Tesla Solar” and how it could transform the power sector. It’s actually a really big idea.

Solar Problem No. 1: It’s too complicated

Consider the average homeowner who might be vaguely interested in adding rooftop solar. Where does the process start?


Listen Up: Solar Power in the Sunshine State

When I first got into solar, Florida seemed to be a natural market. After all, it’s the Sunshine State. In spite of the sun, there is one big problem that was holding back the market: the state of Florida prohibits residents from purchasing electricity from a source other than a utility. Unlike all other sunny states in the U.S., third party solar companies such as SolarCity, SunRun and Vivint are prohibited from providing solar leases and PPAs to homeowners. This utility-biased state policy has made it difficult for homeowners to finance their rooftop solar systems.

Fortunately, affordable solar loans are now available in Florida. These low interest and easy qualification loans help homeowners get to positive cash flow (electricity savings > financing costs). As a result, the rooftop solar industry in Florida is finally growing, in spite of the utilities’ anti-competitive policies.

My guest this week is Justin Hoysradt, CEO of Vinyasun, one of the leading residential solar installers in Florida. Please join me on this week’s Energy Show on Renewable Energy World as Justin talks about the opportunities for rooftop solar in Florida, as well as some of their unique requirements — such as mounting systems and panels that can resist hurricane-force winds.


Solar Energy · Energy Management · EV Charging · Green Living

Solar Energy

Own Your Power with Installation of a Solar Energy System

As an integrated renewable energy solutions provider, GreenFuel Technologies has a full suite of services designed to affordably make solar power a reality for you. From project financing and leasing options, to customized engineering and design, to support with tax/utility rebates and permitting, we are a one-stop resource for everything related to solar. Our industry-leading team of certified contractors and installers have the know-how and experience to successfully complete any sized project for your business or home. Solar panels and solar hot water systems will create sustainable energy for you, while reducing your energy bills and expenses.

Get a Free, Personalized System Quote and Site Visit

Energy Management

Pull the Plug on Wasted Energy

Understanding your energy patterns is an important first step to financial savings. Combining best practices and technology in conservation and efficiency along with the top-experienced team in the industry, our comprehensive energy assessments leave no place for energy waste to hide. From energy-efficient lighting conversions, to sealing and weatherization, to heating and cooling system optimization, we offer a range of products and services designed to create a complete system of efficiency for your building, Whatever your building size or goals may be, we create customized energy solutions to lower your energy bills, improving your lifestyle and financial bottom line.

Receive a Free, Comprehensive Energy Assessment

EV Charging

Is Your Home or Office Electric Vehicle Ready?

Clean energy for transportation is finally a reality, and finding an electric charging station is easy with intelligent network services. Remotely track your vehicle charge levels, find an Electric Vehicle station, and even graph your charging trends, all from a smartphone or computer. Create sustainable synergy and improve savings and efficiency even further when you energize your electric charging station with renewable solar power. Whether you already own an EV, or plan to own one in the future, we can help you prepare for the switch to electric. GreenFuel offers personal, business, and fleet charging stations for every lifestyle.

Sign Up to Win a Free Electric Vehicle Charging Station

Green Living

Creating a Better Planet for Future Generations

Does your lifestyle accurately reflect your beliefs? We proudly sponsor educational events to bring sustainable energy programs to the public awareness through fun and exciting venues. Reaching out where people work, live, and play is key to getting the message of energy independence across. Whatever your walk of life, learn how you can do your part to make a difference, and share it with your community. For businesses, sustainable practices sends an important message of commitment to your customers and clients which will directly benefit the financial bottom line. For residential homes, sustainability signals that you are leading change in your neighborhood and community.

Follow the Steps to Energy Independence

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